User success = business success

Discover

Understand the problem

• User needs
• Business goals
• Property usage
• Technology options

Output:
Problem definition

>

Solve

Fail early, fail often

• Design >
• Test >
• Refactor >
• Repeat

Output:
Interface design

>

Launch & repeat

Learn from results

• Communicate changes
• Measure and monitor results
• Maintain solution post-launch

Output:
Improvement plan