User success = business success

Identify and deliver on users' needs

About Melanie

Melanie Clarke Sorensen photo

Background

Industry experience

  • Finance
  • Health care
  • Higher education
  • Advertising
  • Small business/non-profit

PDF icon Resume

LinkedIn profile

Process

Discover

Understand the problem

  • User needs
  • Business goals
  • Property usage
  • Technology options

Output:
Problem definition

>

Solve

Fail early, fail often

  • Design >
  • Test >
  • Refactor >
  • Repeat

Output:
Interface design

>

Launch & repeat

Learn from results

  • Communicate changes
  • Measure and monitor results
  • Maintain solution post-launch

Output:
Improvement plan

Portfolio

Contact

melanie at melanieclarke dot com