- 6,000% increase in research performed each year
- $27,000 saved per usability lab
Established user research practice, and in only three years, trained up and led a team of two to perform 111 free or inexpensive studies (50+ performed by me) compared to only six outsourced usability labs in the previous 10 years.
Presented about my experience at UXPA MN October 11, 2018: So, you decided to have a baby start a research program
- Qualitative research (usability labs, interviews, click tests, tree tests, card sorts, surveys)
- Quantitative research (data analysis, top tasks, analytics, surveys)
- Competitive review
- Heuristics review