Fortune 250 company Interactive Marketing department was lacking user insights to inform digital products.
Agile teams needed affordable information and user input mechanisms for discovery and delivery phases of work to create digital products of use to and usable by end users.
In only three years, trained up and led a team of two to perform 111 free or inexpensive studies (50+ performed by me) compared to only six outsourced usability labs in the previous 10 years.
Presented about my experience at UXPA MN October 11, 2018: So, you decided to have a baby start a research program.
melanie at melanieclarke dot com