Allina Health

University of Minnesota

Martin|Williams Advertising

Senior Web designer/Usability analyst 2010–present

Sole Web designer/usability analyst for 25,800+ employees.

User testing, information architecture, wireframes, interface design, code, implementation and maintenance strategy, communications and analytics reports for internal and external sites and applications.

  • Developed responsive framework, design improvements, requirements and user acceptance testing for 25,000+ page website content management system migration.
  • Intranet metadata review, user testing and ongoing information architecture improvements.
  • Design and css update for Epic MyChart (patient-facing medical record).
  • User testing for and design of extranet companion site to Epic (staff-facing medical record application).

Graphic designer 2003–2007
Senior graphic designer 2008–2009

Promoted the University brand internally and externally. Increased compliance with University standards and improved communication effectiveness for decentralized University units through design, relationship-building and consulting. Print, electronic, product and exhibit design for various departments with student, internal, external, and legislative audiences.

  • Principal in-house designer in team that won a 2008 gold Effie and 2007 grand gold Council for Advancement and Support of Education (CASE) for the Driven to Discover campaign.
  • 2005 bronze CASE for stadium feasibility study design
  • Designs voted best of the year two separate years by fellow communicators (University of Minnesota Communicators Forum—2004 and 2008 MIKE award) plus five gold awards (first) and five maroon awards (second).

Graphic designer 1999–2001

Logo, identity, print and Web design.

  • Retail in-store advertising and related print ads
  • Art direction
  • Defined and maintained brand standards and graphic elements
  • Web site redesigns and Web style guides
  • Online banner ads

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