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Driven to Discover

Principal in-house designer in rollout of “Driven to Discover” brand at the University of Minnesota. Took ad agency's initial tagline and 4 print ad designs and designed a comprehensive system of identity, print, electronic and environmental graphics. Advised leadership and developed brand standards, communciation resources and strategies to increase brand adoption in a decentralized organization of 19,000 employees.


Winner 2008 gold Effie and 2007 grand gold Council for Advancement and Support of Education (CASE).

University of Minnesota Orientation & FIrst-Year Programs 2007 designs