Project

Loppet.org UX evaluation and strategy

Outcome
  • UX strategy deck prompted organization leaders to agree to perform a website redesign.
  • Many UX recommendations were adopted in final website design by outside firm.
Problem definition

Volunteer 40 hours to one of my favorite non-profit organizations to perform UX analysis on five linked, and sometimes redundant, websites. Identify immediate user experience opportunities and investigate need for a greater site redesign to aid sole marketing staff member. Present findings and recommendations to select organization staff members and design agency representative.

Solution

Strategy deck

Powerpoint with three slides for loppet.org

Discovery including Google Analytics deep dive

Customized Google analytics and created dasboards to:

  • Determine patterns of usage including time of year and most common devices
  • Measure section usage as one way to evaluate information architecture
  • Identify and track conversion points

Recommendations:

1. Design mobile-first
2. Simplify information architecture

Information architecture (IA)

Proposal

Based off of:

  • Participant mental model
  • Mission of organization
  • Simplification of choices (Hick's Law)
Powerpoint with content themes and proposed information architecture for loppet.org

Original navigation

Screenshot of original loppet.org nav in early 2019

Updated navigation (by agency)

Agency used the proposed IA categories, but with updated titles

Screenshot of final loppet.org nav on March 2020

UX recommendations

Identify opportunities to improve usability of site.

Recommendations:

1. Perform additional user research
2. Implement UX best practices

Powerpoint with design and mobile user experience best practices for loppet.org

Original mobile view

Navigation takes up the whole screen and makes it impossible to tell what page one is on.

Screenshot of original loppet.org homepage on mobile phone on March 2020

Updated mobile view (by agency)

Navigation collapsed into menu, revealing page content.

Screenshot of final loppet.org homepage on mobile phone on March 2020

Contact

melanie at melanieclarke dot com