Public site: Two different audiences (prospects and clients) competed for time and effort, so team wanted to identify what each audience needed from the site to help prioritize the work.
Careers site: Leaders shared various needs for redesign of site but needed to find out what real candidates wanted.
Secure accounts site: Siloed teams under multiple leaders worked on parts of the site, separately. Designers wanted to know what users really cared about to help focus their time.
Implemented top tasks methodology and performed the following.
Results are proprietary, but the impacts on the various teams, follow.
Prospects are clients (of some company).
Sharing results with recruiters, and then leaders of recruiters, increased value placed on user needs.
Clients want to know how well their accounts are doing (of course).
*For more information on the top tasks methodology by Gerry McGovern, please see:
A List Apart article: What Really Matters: Focusing on Top Tasks by Gerry McGovern - April 21, 2015
Book: Top tasks - a how-to guide by Gerry McGovern - October 08, 2018
melanie at melanieclarke dot com