Problem definition
- Volunteer 40 hours to one of my favorite non-profit organizations to perform UX analysis on five linked, and sometimes redundant, websites.
- Identify immediate user experience opportunities and investigate need for a greater site redesign to aid sole marketing staff member.
- Present findings and recommendations to select organization staff members and design agency representative.
Solution
Strategy deck
Discovery including Google Analytics deep dive
Customized Google analytics and created dashboards to
- Determine patterns of usage including time of year and most common devices
- Measure section usage as one way to evaluate information architecture
- Identify and track conversion points
Recommendations
- Design mobile-first
- Simplify information architecture
Information architecture (IA)
Proposal
Based off of
- Participant mental model
- Mission of organization
- Simplification of choices (Hick's Law)
Original navigation
Updated navigation (by agency)
Agency used the proposed IA categories, but with updated titles
UX recommendations
Identify opportunities to improve usability of site.
Recommendations
- Perform additional user research
- Implement UX best practices
Original mobile view
Navigation takes up the whole screen and makes it impossible to tell what page one is on.
Updated mobile view (by agency)
Navigation collapsed into menu, revealing page content.
